Cookies are files that are placed on your computer’s hard drive as you browse websites. These cookies allow us to track the traffic to, and usage of, our website and tailor our content to better suit your needs. The cookies we use never collect any information which makes you personally identifiable and we have no access to your computer or browser. The cookies we use are: Google Analytics: allows us to see user website activities including data such as page views, traffic source, time spent on site, and website interactions such as downloads. This information is displayed as numbers and is no way personally identifiable so your behaviour on a website won’t ever be tracked back to you as an individual person. This allows us to better tailor our website content to your needs, and tailored ads may be served to to you on other websites.
This ad targeting can include targeting such as affinity audiences, in market segments, similar audiences, demographic and location targeting, and more. Google AdWords: allows us to see which keywords, web pages and ad text helped lead to conversions such as contact form submissions or whitepaper downloads. This allows us to ensure our paid ad spend is used in the most efficient way.